Brands Must Commit to Sustainability to Survive. Here’s Why.
You’ve done countless hours of research, poured your heart into product testing and development. Everything is going according to plan. You launch. And wait. Your sales aren’t where you want them to be. And somehow, your competitor is moving ahead, even though you know your products are even better. So, what gives? Your product sales (or a lack of) may have nothing to do with the quality of what you produce. It might have everything to do with your branding. Specifically regarding sustainabili